Real test markets: knowing what works for product and media innovations.
Bonsai is a research institute specialized in the topic of real testing and research at the POS. The company was founded in 2003 on the Bremen media test market – if it works in Bremen, it works in Germany. Today, Bonsai does tests all over Europe: from pharmacies to supermarkets, from the healthcare market to perfume. NOVENTI has been invested in BONSAI GmbH since 2008.