Munich, April 17, 2020. The "Initiative against Corona," launched by Germany's market leader in the health care market NOVENTI together with BILD, Wall and Facebook, supports the urgent messenger service ordinance for pharmacies issued by Federal Minister of Health Jens Spahn. With “The Pharmacy for the Sofa” awareness campaign, patients are made aware of contact-free options for pre-ordering medication in order to relieve local pharmacies and reduce the coronavirus spread.
The urgent ordinance of the Federal Ministry of Health (BMG) stipulates that health insurance companies pay for messenger services through the local pharmacy. This ensures the supply of pharmaceuticals in the COVID-19 crisis by reducing social contacts in the pharmacies and thus, infection risks for both pharmacy staff and customers. The “Initiative against Corona” uses a window poster that has been sent to all 19,000-plus pharmacies in Germany, BILD ads and social media (Facebook) to announce the free apps. And this regardless of the competitive situation. Advertised are “callmyApo,” “APOJET” and “your pharmacy.”
Dr. Hermann Sommer, CEO of NOVENTI Health SE, explains: "With our high-profile ‘Initiative against Corona,’ we do not want to advertise companies or products; rather we inform the population across competitive and industry sectors with eye-catching campaigns. Also – applying our mission as NOVENTI – we make a decisive contribution to maintaining health care in Germany."
With the help of the pre-order medication apps, customers can check whether a product is available in their local pharmacy. In addition, medications can be pre-ordered safely and free of charge from home.
"As part of the 'Initiative against Corona’ information campaign, NOVENTI intends to strengthen and support both the Federal Ministry of Health and local pharmacists," says Dr. Summer. “We made a conscious decision to make the awareness campaign cross-competitive. The COVID-19 pandemic and its effects are one of the biggest challenges in Germany and worldwide. The corona virus can only be defeated by a high degree of solidarity and responsibility as well as by bundling innovations."